KITS

Build & Conceal Bundle

Instant, realistic coverage that lasts up to 48 hours
4.9
Rated 4.9 out of 5 stars
1,104 Reviews
Regular price
$82.43
Regular price
$96.98
Sale price
$82.43

KITS

Build & Conceal Bundle

Instant, realistic coverage that lasts up to 48 hours
4.9
Rated 4.9 out of 5 stars
1,104 Reviews
Regular price
$82.43
Regular price
$96.98
Sale price
$82.43
CHOOSE YOUR SHADE: Black
Subtotal: $82.43
Build & Conceal Bundle

Build & Conceal Bundle

Instant, realistic coverage that... — $82.43

Build & Conceal Bundle

$82.43
Color: Black

Tips & Tricks

Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas

Before & After

Before & After
"Changed My Life. Thinning Spots Seem To Disappear."
Verified Buyer
4.9
Rated 4.9 out of 5 stars
Based on 1,104 reviews
Total 5 star reviews: 969 Total 4 star reviews: 115 Total 3 star reviews: 17 Total 2 star reviews: 2 Total 1 star reviews: 1
98%would recommend these products
1,104 reviews
  • DF
    Diane F.
    Verified Buyer
    Reviewing
    Hairline Powder
    I recommend this product
    Rated 5 out of 5 stars
    18 hours ago
    Perfect

    Color is spot on and covers gray beautifully! Does not make your hair look dull like others I’ve used. Will definitely repurchase if I ever run out!

  • LS
    Laura S.
    Verified Buyer
    Reviewing
    Hairline Powder
    I recommend this product
    Rated 5 out of 5 stars
    21 hours ago
    Use this every day!

    I use the Boldify powder every day along with the brush and it's a life saver! Love!

  • JE
    Julie E.
    Verified Buyer
    Reviewing
    Hairline Powder
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Dark Auburn Hairline Powder

    I love this product. It's so easy to use and it's a perfect color match. I couldn't be more pleased.

  • KJ
    Karen J.
    Verified Buyer
    Reviewing
    Hairline Powder
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Hairline powder

    Absolutely the best. Feeling amazing & look amazing

  • PP
    Pania P.
    Verified Buyer
    Reviewing
    Hairline Powder
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    Fantastic Product

    Just love this product. Easy to use, great coverage and amazing portable compct with everything!

4.9
Rated 4.9 out of 5 stars
14 Reviews
Dual-ended Brush
One brush, two sides, double the possibilities for limitless hair touchups
Regular price
$23.99
Regular price
Sale price
$23.99
4.9
Rated 4.9 out of 5 stars
32 Reviews
THICKEN + VOLUME SHAMPOO
Wash your way to fuller, thicker, more voluminous looking hair
Regular price
$34.99
Regular price
Sale price
$34.99
4.8
Rated 4.8 out of 5 stars
18 Reviews
THICKEN + VOLUME CONDITIONER
Melt-in moisture that leaves hair looking fuller, thicker, and more voluminous
Regular price
$34.99
Regular price
Sale price
$34.99