Boldify Your World.

Boldify Your World.

Volumizing your confidence and bringing out the bold in you.
We are haircare for the bold.

Volumizing your confidence and bringing out the bold in you. We are haircare for the bold.

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Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are. Haircare for the bold. Rooted in celebrating you, just as you are.

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BEST SELLERS

Hairline Powder Hairline Powder
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From $33.95
$39.95
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4.9
Rated 4.9 out of 5 stars
673 Reviews
Hairline Powder
Touch up sparse areas of hair, the hairline, and root regrowth anytime, anywhere
From $33.95
$39.95
From $33.95
Choose your shade:
  • Black
  • Dark Brown
  • Medium Brown
  • Light Brown
  • Hazel Brown
  • Ash Brown
  • Dark Blonde
  • Medium Blonde
  • Light Blonde
  • Auburn
  • Dark Auburn
  • Grey
  • Dark Grey
  • White
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Hair Thickening Fibers Hair Thickening Fibers
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$49.99
$61.99
$49.99
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4.8
Rated 4.8 out of 5 stars
136 Reviews
Hair Thickening Fibers
Shake to enhance for fuller, thicker looking hair
$49.99
$61.99
$49.99
Choose your shade:
  • Dark Brown
  • Hazel Brown
  • Ash Brown
  • Medium Brown
  • Light Brown
  • Dark Blonde
  • Medium Blonde
  • Light Blonde
  • Dark Grey
  • Auburn
  • Dark Auburn
  • Grey
  • White
  • Black
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Build & Conceal Bundle Build & Conceal Bundle
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$82.43
$96.98
$82.43
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4.9
Rated 4.9 out of 5 stars
818 Reviews
Build & Conceal Bundle
Instant, realistic coverage that lasts up to 48 hours
$82.43
$96.98
$82.43
Choose your shade:
  • Black
  • Dark Brown
  • Medium Brown
  • Light Brown
  • Hazel Brown
  • Ash Brown
  • Dark Blonde
  • Medium Blonde
  • Light Blonde
  • Auburn
  • Dark Auburn
  • Gray
  • Dark Gray
  • White
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Before & After

Before & After
"...these are the BEST! They have the best color match and it covers and stays."
Tina, Verified Buyer

WHAT THEY HAVE TO SAY ABOUT US.

ABOUT US

Haircare that trims away at perfection to help you flip your narrative.

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Hair Loving Ingredients Cruelty-Free Vegan* Color-Safe Dermatologist Tested Stylist Approved Formulas

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FOLLOW US
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BOLDIFY NZ
FOLLOW US
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BOLDIFY NZ
FOLLOW US
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BOLDIFY NZ
FOLLOW US
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